Get completely un-schooled.
Your all-access pass to the School of unProfessional Writing.
Because 'professional' isn't what you think it is.
Only $49 USD per month
Get unSchooled with the best
'Professional' writing sucks.
Clear. Powerful. Writing that WORKS. That's what wins.
Old-fashioned ideas about ‘professional’ writing make businesses haemorrhage money and everyone less efficient.
But smart people (like you) are deconstructing what it is to be professional.
That makes me super happy because old-school professional writing is holding us back. And
looking at the thousands of people who’ve signed up to this school, it seems you agree.
So, smash those outdated, limiting ideas about professional writing to smithereens. Let’s
make your writing strong, successful and fit for modern audiences instead.
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Who can benefit from getting unSchooled?
Anyone who writes at work
If you work in an office, you write, whether
you like it or not. Emails, reports, and all the other guff. Learn the basics of work writing
and a never-fail formula for kick-ass emails.
Bid writers & folks in sales
Businesses rise and fall on our ability to write
persuasively. Learn the tools for business cases, proposals, sales and marketing, along
with the foundations for clear business writing.
Report writers
Tired of writing reports no one reads? Learn
how to keep people’s attention even when
you’re writing about complex stuff. Get the
tools to make each report fit for purpose and
master the art of the executive summary.
Technical writers
Anyone communicating complex information
should understand technical writing. You might
not think of yourself as a technical writer, but
this is for anyone who writes about expert
topics for a range of audiences.
Leaders
If you want to galvanise teams into action
you must communicate in a way that’s clear
and persuasive. Become a more powerful
writer and inspire your team to excel.
HR teams
Keep your team engaged and inspired. Build
connections every time you write by learning
plain language principles that work for everyone from CEOs to high school interns.
'Professional' writing is holding you back.
Any of this sound familiar?
People aren't reading your documents.
You're not getting the action and outcomes you want.
You spend hours writing and rewriting and it takes forever.
You die inside every time someone reviews one of your docs. So. Much. Red. Pen.
Writing isn’t your happy place. Maybe your teacher told you weren’t any good. Maybe
you’ve had feedback your tone’s too blunt. Either way, writing sucks.
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Writing just makes you anxious because you feel like you’re not doing it right. And you know
there's GOT to be a better way. You just don't f*cking know what it is.
You're way too smart to keep buying into the BS
Old school 'professional' writing ideas linger like a bad smell. They come from all kinds of
stuffy, outdated, and straight-up unacceptable systems.
Systems that were designed to:
privilege the educated elite
disenfranchise the already marginalised
make access to knowledge a privilege instead of a right.
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We don’t live in that world anymore. We're not willing to tolerate those systems any longer.
So, those ideas about professional writing are simply no longer true. They alienate. They
marginalise and cause harm. They’re failing you, your business, and your readers.
That all ends with your all-access pass to the School of unProfessional Writing.
Build trust and credibility through clear, concise writing.
Sound more credible, professional, authoritative, and confident.
Hit send without worrying about tone or people misinterpreting your words.
Impress people with excellent writing and accelerate your career.
Save time by cutting the waffle and bullshit and getting straight to the point.
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No more overthinking, doubt, or procrastination. Write absolutely anything in a way that's
persuasive and influential, using approaches supported by decades of research.
All access membership.
Hundreds of videos. Dozens of courses. And new content added every month.
No boring here. No quizzes, no assignments. Short, punchy videos you can watch anytime,
anywhere, at your own pace, with tools you can use instantly. Here are just SOME of the courses waiting for you:
Business writing basics
Learn the basics of plain language and how it can empower your business writing.
Plain language foundations
Strengthen your writing with the active voice and strong verbs.
The complexities of tone
Master your natural writing tone and learn the weaknesses of formal writing.
Tools for reader-friendly writing
Learn to write so that people WANT to hear what you have to say.
The report writer's toolkit
Make reports that are fit for purpose and work for multiple audiences.
Using NLP to persuade and influence
Get what you want more often with NLP writing techniques.
Emails that get sh*t done
Get more opens and responses to your emails. Get more done, faster.
Accessibility & inclusion
Learn to write documents that work for everybody.
Content from industry experts all around the world.
Here's what's coming up...
Legal writing
Copywriting
Data storytelling
Writing for websites
Writing for leaders
Contract writing
The neuroscience of writing
Writing for HR
Ethical copywriting
Join thousands of all-access pass holders
Here's what they have to say about The School of unProfessional Writing!
"This course helped me understand that so much of the writing I do is really about persuasion. Not coercion or pressuring someone against their well - but offering a solution to a problem. I'm feeling so inspired to write documents that are HELPFUL!"
"I will definitely be watching this a few times. Great research links and information."
"These lessons offer a huge amount of value for a small investment of your time. The examples illustrate the points well. The exercises, downloads, and tools were super useful. Miraka enables you to convert what you learn into practice IMMEDIATELY!"
"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."
Samantha
CEO / Founder
"Great tools and easy structure to follow, with time to put it into practice. Love it!"
"I've never completed a training like that before. I loved the approach and style. It felt very relatable but at the same time kept me focused on her key points. Again, I really like this style of training, more of these please!"
"Who knew emails could be so simple? This course is super easy to follow. It breaks down how to create clear, concise and compelling emails that actually get shit done (and help you build relationships with your audience). A must for anyone sending business emails."
"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."
Samantha
CEO / Founder
Meet the experts
Miraka (Shelly) Davies - Who the hell am I and why can you trust me?
I’m an author, speaker, and coach. I’ve taught thousands of people and hundreds of organisations plain language and clear communications.
And I call bullshit on old-fashioned professional writing. Outdated writing rules are to blame for time-wasting, confusing, alienating communication, so quit it and come with me on the Let’s Get unProfessional waka.
I’ve taken what I know to be truth, based on my decades of teaching and writing experience, and put it all at your fingertips. So, if you’re looking to improve your writing in a way that’s no stress, and not boring (with just a wee bit of badassery), you’re in the right place.
Colleen Trolove - How did I become a plain language whizz?
I started out teaching English as a second language. Then I worked for 14 years as a plain
language specialist at Write Limited, the world's biggest plain language consultancy.
My power lies in my experience. I can teach 22 different workshops, from critical thinking to writing for lawyers. Over the years I’ve read over 10,000 pieces of writing from workshop participants, written by people from every level of every industry.
Everyone worries about the same things when it comes to writing - things like sounding too
casual or not being taken seriously enough. I get it. But I also come with solutions
because I’ve solved the same problem for people thousands of times.
School of unProfessional Writing all-access pass FAQs
- How much time will I have to commit to learning?I’m a realist. I know you’re probably already juggling too many balls. That's why every course is made up of short, punchy videos – usually 5 minutes long or less.
Each one has a principle or a tool you can start using immediately. Some lessons have
suggested activities you can practice to hone your skills. But there are no assignments or tests, and no specific time commitment, so you can learn at your own pace.
- Find exactly what you need to help you write that important email, proposal, or report.
- Watch a video while you wait for your takeout or drink your coffee in the morning.
- Listen to videos like a podcast when you work out.
- Binge watch or graze.
This is truly writing training for the busy unProfessional. - Can my business get access to the course for all our staff?Absolutely! And we have pricing options for different-sized businesses. So, whether you’ve 3 employees or 3000, we’ve a pricing structure that'll work for you. Email us to find out more.
- What’s your refund policy?We offer a risk free money back guarantee.
If you’re not happy with the School of unProfessional Writing, email us within 30 days of subscribing and we’ll refund your first month, no questions asked. - Why USD?People all over the world are un-schooling themselves with The School of unProfessional
Writing. We're based in New Zealand, but the need for clarity in communication is global. - What if I’ve got more questions?We love questions! Email us at school@unprofessionalwriting.com and we'll have a chat!
Still on the fence?
unProfessional writing is the way of today and the way of the future
This might seem like some new, rebellious approach to writing. But all we're teaching is Plain
Language communication (with a big dollop of extra sass and badassery) and Plain
Language has been around for more than 80 years.
Plain Language is so widely acknowledged as the best communication for modern readers, there's even an international Plain Language Association.
Plain Language is used by governments and in situations where life is on the line.
We train thousands of people in Plain Language every year across all sectors and industries, including government departments.
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So grab your all-access pass to the School of unProfessional Writing. Bite-sized nuggets of
deliciousness will change your writing immediately. No time commitment required –
just graze when you feel like it (or binge-watch for your unProfessional Writing fix).
Transform your writing. Grab your all-access pass today for USD$49
The monthly writing school membership for busy professionals who need precise
guidance instantly and want to learn in their own time.
Hundreds of videos and dozens of courses
New content every month
Risk free money back guarantee
Cancel your subscription any time
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